Lead Gen approach to lead generation, nurturing, and appointment setting draws on more than 10 years of expertise and places lasting relationships at the core of our work. Our systemised (yet highly tailored) approach ensures we achieve great results for our clients every time.
Our people before product methodology builds quality, longer-lasting relationships than the traditional cold-calling approach.
Here’s how we make the most of every lead to book more meetings and convert more sales.
Our client playbooks have generated thousands of successful calls for our clients.
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Clients trust us to protect their brand and deliver outstanding results.
We earn trust by implementing strategies that work. A carefully considered plan geared towards the key decision makers of your target market is what sets the Lead Gen approach apart from a scattergun (and spammy!) cold call approach.
We’ve developed the playbook for success: a campaign outline that’s been finely tuned to your target market to deliver messaging that will build strong relationships and maximise sales opportunities.
To build genuine connections, you need genuine people-to-people interaction. We know scripted cold calls and cookie-cutter campaigns don’t generate leads – or help lift your brand reputation.
Every Lead Gen campaign is supported by a custom playbook that our experienced team uses as its trusted source throughout the campaign. It includes key information, such as:
Our booking consultants act as an extension of your business, so we need to know you inside and out. We’ll collate information about your messaging, culture, purpose, and product to ensure we’re accurately representing your brand when speaking to your leads.
We outline all key features of the campaign we’ll undertake on your behalf. This covers what we’re doing and who we’re targeting, as well as the how, when, and why. We ensure the right message is delivered to the right prospect at the right time and this is where you’ll see our refined strategy take shape.
Our talented team members are quick-thinking and creative, but it doesn’t hurt to be prepared. We research and collate a list of frequently asked questions about your business, products, and services to ensure we present accurate information and knowledge of your brand. This builds authenticity and promotes trust, which warms your leads towards making a sale.
We don’t use scripts. Scripts don’t build connections and they certainly don’t make sales. But having consistent messaging is important. The Dialogue outlines what the call team will be delivering to prospects without the cold, static feel of set wording, allowing the conversation to flow naturally while still presenting the key points.
Conversation is king and we know nothing beats the personal touch of a good conversation. But sometimes interested prospects request an email and we draft a template to be used by our call team as needed.
Once you’ve approved the playbook, it’s published and distributed to the team delivering your campaign. Then it’s time for our elite consultants to do what they do best: fill your books.
Lead Gen makes the most of every opportunity with comprehensive planning and implementation that generates more leads.
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