Digital Lead Generation

Build Your Sales Funnel

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Digital Lead Generation

There’s never been a better time to tap into the limitless potential of digital lead generation. 

With over 3 billion users on social media, digital marketing has become one of the most powerful tools for business. Our innovative and strategic crossi-channel lead generation campaigns will ensure your sales pipeline never runs dry!

Ensuring leads are filtering through your sales funnel can be overwhelming when you consider all the ways prospects can interact with your organisation. There’s email, social media, blog posts, landing pages, SEO… the list is endless. 

Luckily, Lead Gen has harnessed the power of omnichannel marketing to navigate this complex ecosystem. Our expert digital marketers will create and implement a comprehensive lead generation program that will reach the right people in the right places at the right time. 

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Digital Lead Generation Services

Search Engine Optimization (SEO)

SEO is one of the most popular organic lead-generation methods in the market today. With over 4.3 billion daily users on Google, it’s easy to see why. We employ a range of on-page and off-page tactics to improve your search ranking results (the Holy Grail of digital marketing!) and cultivate new interest and lead generation for your brand.

Market Analysis

Market research and segmentation are proven ways to engage more effectively with prospects. To create a campaign guaranteed to generate quality leads, we’ll perform a deep analysis of your industry and target market. Our investigative market and customer research always yields valuable insights that can be leveraged to strengthen campaign messages and foster genuine relationships.

Audience Segmentation and Channel Selection

Our experience tells us that different audiences have different communication styles, preferences, and purchase timelines. To market effectively to the right leads, we’ll segment your target audience by appropriate geographic, demographic, psychographic, and behaviour segments and engage them in their preferred environment.

Strategy Execution & Performance Management

Everything we do at Lead Gen is purpose-driven for the best outcome for our clients. We don’t wait until the end of a campaign to measure our success - we measure performance regularly and track results against our KPIs and make adjustments where needed for overall program success.

Social Media

We recognise that not every B2B lead is available by phone in normal business hours, but that shouldn’t mean people who need your service have to miss out! Using strategic channel selection, we generate hundreds of high-quality leads from social media platforms such as Facebook, Linkedin, Instagram and TikTok at all hours of the day.

Lead Generation Websites

Move over websites - stunning, carefully-crafted landing pages are the way to build a robust pipeline. Combined with value-packed lead magnets and catchy CTAs, landing pages should absolutely be a chapter of your lead generation playbook.
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